Privacy Policy

This Privacy Policy applies to information processed through our Services, including:

• our website and related pages;
• our games and mobile applications, including 2048 Cupcake;
• in-app features such as gameplay saving, notifications, social sharing, in-app purchases, app-review prompts, advertising, and analytics; and
• support, operational, and other online interactions with us.

This Privacy Policy does not govern third-party websites, app stores, social networks, advertising networks, analytics providers, or payment providers except as described here. Those third parties have their own privacy policies and practices.

2.1 Information You Provide Directly

We may collect information you provide directly to us, such as:

• your name and email address if you contact us;
• the contents of messages, support requests, or other communications you send us;
• information you provide in surveys, promotions, or feedback requests if we offer them; and
• any other information you choose to submit to us.

2.2 Information Stored Locally for Gameplay and App Features

Our Services may store information locally on your browser or device to operate core features. Depending on the Service, this may include:

• current game state and saved board progress;
• score, best score, highest tile reached, and gameplay history;
• undo state and similar gameplay continuity features;
• in-app settings, such as music, haptics, and notification preferences;
• local app-review prompt state;
• local notification scheduling state; and
• local "No Ads" entitlement state and related purchase UI state.

Some of this information may be stored using browser storage, local device storage, or native file storage when you use a mobile app build.

2.3 Information Collected Automatically

When you use the Services, we and our service providers may automatically collect certain information, which may include:

• IP address and approximate location derived from IP address;
• browser type, device type, device model, operating system, platform, language, and region settings;
• app version, build version, and technical diagnostics;
• gameplay and product interaction events, such as game starts, resumptions, restarts, game-over events, achievements, undo and continue actions, UI clicks, privacy-policy opens, share actions, and purchase or restore events;
• advertising and monetization events, such as banner, interstitial, and rewarded ad requests, loads, impressions, clicks, failures, rewards, placements, and related diagnostics;
• mobile advertising identifiers and similar device-level identifiers where supported by the platform and permitted by law; and
• performance, troubleshooting, and crash-related information.

2.4 Information from Platforms, App Stores, and Service Providers

We may receive information from third parties that distribute, support, measure, or monetize the Services, including:

• app-store, platform, and payment providers;
• purchase and entitlement service providers;
• analytics, attribution, and advertising partners; and
• infrastructure or support providers acting on our behalf.

The information we receive depends on the service involved, your platform settings, and the partner's own practices. It may include transaction confirmations, entitlement status, product identifiers, app instance data, device and app metadata, and analytics or attribution signals.

2.5 Purchase Information

If you make a purchase through our Services, payment processing is handled by app-store, platform, or other payment providers, not by Infinite Emerge directly. We generally do not receive or store your full payment card number or similar payment credentials.

We may receive limited purchase-related information, such as:

• product or package identifiers;
• entitlement or subscription status;
• transaction confirmation metadata;
• store country or region; and
• whether a purchase or restore request succeeded, failed, or was cancelled.

We may use information we process to:

• provide, operate, maintain, and improve the Services;
• save gameplay progress and restore app state across sessions or interruptions;
• operate settings, local notifications, app-review prompts, and social-sharing features;
• process, validate, restore, and support in-app purchases and entitlements;
• measure gameplay activity, feature usage, app performance, and service effectiveness;
• operate advertising, frequency capping, ad diagnostics, and monetization features;
• detect, investigate, prevent, and address fraud, abuse, cheating, security issues, and technical incidents;
• communicate with you, including responding to support requests and providing service-related notices;
• comply with legal obligations, enforce our terms, and protect our rights, users, and Services; and
• carry out other disclosed purposes with your consent or as otherwise permitted by law.

If you are in the European Economic Area ("EEA"), Switzerland, or the United Kingdom, we process personal data under one or more of the following legal bases:

• Contract: when processing is necessary to provide the Services you request, such as saving progress, delivering gameplay functionality, restoring entitlements, or operating requested features.
• Legitimate Interests: when processing is necessary for our legitimate interests, such as securing and improving the Services, preventing abuse, measuring performance, maintaining records, and supporting our operations, provided those interests are not overridden by your rights and interests.
• Consent: when consent is required or appropriate, including for certain non-essential cookies, SDKs, analytics, advertising, attribution, or similar technologies, depending on the Service and your jurisdiction.
• Legal Obligation: when processing is necessary to comply with legal, regulatory, accounting, tax, or law-enforcement obligations.

We may use cookies, local storage, native SDKs, pixels, software development kits, and similar technologies to:

• remember preferences and maintain session integrity;
• save gameplay state and app settings;
• support notifications, sharing, purchases, and app-review features;
• measure gameplay activity, service usage, app health, and performance; and
• measure advertising performance, subject to applicable law and platform settings.

Some of these technologies are necessary for the Services to function. Others, particularly analytics, attribution, and advertising-related technologies, may be optional or subject to consent requirements depending on your location and the Service you use.

You may be able to control some of these technologies through browser settings, device settings, platform privacy controls, and any consent tools or privacy choices we make available.

Depending on the Service and platform, we may use the following categories of third-party services:

6.1 Analytics and Measurement

We may use analytics and measurement providers to help us understand gameplay behavior, app usage, performance, marketing attribution, and product effectiveness.

These providers may process event data, device and app metadata, identifiers, and related diagnostics.

6.2 Advertising and Monetization

If advertisements are enabled in a Service, we may use advertising, monetization, and mediation partners.

These providers may process ad-related data such as advertising identifiers, app and device information, ad requests, ad delivery events, impressions, clicks, rewards, placement data, fraud-prevention signals, and similar metrics, subject to applicable law, platform settings, and any consent choices you make available to us.

6.3 Purchases and Entitlements

We may use purchase, subscription, and entitlement service providers, along with platform purchase infrastructure, to manage in-app purchases, restore purchases, and determine entitlement status. App-store and payment providers may also process transaction and account-related information according to their own privacy practices.

6.4 Platform and Device Features

We may use platform or device services to support:

• app-store distribution and purchase flows;
• native sharing features;
• native in-app review prompts; and
• native local notifications.

We may share information in the following circumstances:

• Service Providers and Processors: with vendors and contractors that help us operate the Services, such as analytics, attribution, advertising, purchase, hosting, infrastructure, support, notification, and related providers.
• Platform Providers: with app stores, operating-system vendors, payment providers, and similar third parties as needed to distribute the Services or process transactions.
• Legal Compliance and Protection: when we believe disclosure is necessary to comply with law, regulation, legal process, or lawful governmental requests, or to protect the rights, safety, and property of Infinite Emerge, our users, or others.
• Business Transfers: in connection with a merger, acquisition, reorganization, financing, sale of assets, or similar transaction.
• With Your Direction or Consent: when you ask us to share information or clearly consent to sharing.

Where we share personal information with service providers, processors, platform providers, or similar third parties acting on our behalf, we require them, where applicable, to protect that information using the same or equivalent level of care and protection described in this Privacy Policy.

We may also disclose aggregated, de-identified, or otherwise non-personal information that does not reasonably identify you.

We and our service providers may process and store information in the United States and other countries that may have data-protection laws different from those in your jurisdiction.

Where required by applicable law, we take steps designed to provide an appropriate level of protection for transferred personal data, such as relying on contractual safeguards, adequacy decisions, or other lawful transfer mechanisms.

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain gameplay continuity, support purchases, keep appropriate business and legal records, resolve disputes, enforce agreements, and protect our rights.

Retention periods vary by category. For example:

• gameplay state, settings, notification state, app-review state, and similar locally stored data may remain on your browser or device until deleted, overwritten, or cleared by you or by the app;
• purchase and entitlement-related records may be retained by us and by app-store, platform, or payment providers for support, accounting, audit, fraud-prevention, and legal purposes;
• analytics, attribution, and ad-related records may be retained according to our operational needs and our providers' retention settings or policies; and
• support communications and legal/compliance records may be retained as needed for legitimate business and legal purposes.

In many cases, locally stored gameplay progress, settings, notification state, and similar device- or browser-stored data can be removed by clearing browser/app storage, resetting the app, or uninstalling the app. However, some records, such as transaction, entitlement, support, fraud-prevention, accounting, and legal-compliance records, may need to be retained even after a deletion request, including by third-party app-store, platform, or payment providers that independently maintain those records.

We use administrative, technical, and organizational safeguards designed to protect information we process. However, no security measure is perfect, and we cannot guarantee absolute security.

Depending on where you live, you may have rights regarding your personal information, including the right to:

• request access to personal information we hold about you;
• request correction of inaccurate information;
• request deletion of certain information;
• object to or restrict certain processing;
• withdraw consent where processing is based on consent;
• request data portability where applicable; and
• lodge a complaint with your local data-protection authority where applicable.

You may also have choices regarding cookies, device permissions, mobile-advertising settings, app-tracking settings, push-notification permissions, and marketing communications.

Where processing is based on consent or where privacy controls are available, you may be able to withdraw consent or adjust tracking, advertising, cookies, and similar preferences through device settings, platform privacy settings, app-tracking settings, browser settings, or any consent tools we make available.

To exercise applicable privacy rights, contact us using the contact details below. We may need to verify your request before responding, as permitted by law.

If you are a California resident, you may have rights under California law, including the right to know what personal information we collect, use, disclose, and retain; the right to request deletion; the right to request correction; and the right not to be discriminated against for exercising applicable privacy rights.

Infinite Emerge does not sell personal information for money. If any of our activities are considered "sharing" for cross-context behavioral advertising under applicable California law, California residents may have the right to opt out, and we will provide any legally required mechanism for doing so.

Our Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13 without legally sufficient authorization. If you believe a child under 13 has provided us with personal information, please contact us and we will take appropriate steps.

The Services may contain links to third-party websites, stores, or services. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies before providing them with information.

We may update this Privacy Policy from time to time. When we do, we will update the Effective Date above. Your continued use of the Services after an updated Privacy Policy becomes effective means you acknowledge the revised policy, to the extent permitted by law.

If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact us at:

Infinite Emerge
Email: [email protected]
Mailing Address: California, USA